Reference no: EM13834907

Textbook: Wager, K. A., Lee, F. W., & Glaser, J. P. (2013). Health care information systems: A practical approach for health care management (3rd ed.). San Francisco, CA: Jossey-Bass.

H 483: Please write up 150 to 200 word counts for questions # 1 to 6; (# 7 It's a table). Your initial response should include detail that combines the textbook - Health Care Information Systems and with your personal experience/ knowledge. Cite/ References work. Do not plagiarize!

1. RMF: The benefits of using information technology are plentiful. For example, the promise of fully realized electronic medical records is having a single record that includes all of a patient's health information: a record that is up to date, complete, and accurate.  In addition, do you think information technology really improve the security and confidentiality of patient health information? What research have you found that supports your point of view?

2. What is the Health Insurance Portability and Accountability Act (HIPAA)? Why is it important to privacy and security?

3. When dealing with HIPAA regulations, the use of security measures begins with the healthcare facility. The organization must follow regulated rules that abides by HIPAA regulations (Wager, 2013).
How do health care organizations enforce the federal rules associated with HIPAA and the Privacy Rule? What are some methods they employ?

4. Healthcare organizations can incure fines and penalties for not protecting pateint informaiton (Wager, 2013). Can anyone provide a brief description of the fines and penalties for disclosing patient information without consent? Also, are these fines and penalties described under federal law or state law?

5. HIPAA protects electronic medical records. However, converting paper-based health care records to electronic records can be extremely challenging (Wager, 2013). What are the major costs associated with converting paper-based health care records to electronic records?

6. Why have health care organizations not used information technology (IT) as much as other industries? What trends suggest this may change in the near future?

7. Complete : Health Care Information Systems Terms below:

Define the following terms. Your definitions must be in your own words; do not copy them from the textbook.

Term	Definition	How It Is Used in Health Care
Health Insurance Portability and Accountability Act
Electronic medical record
Electronic health record
Personal health record
Computerized provider order entry system
Unique patient identifier
Protected health information
Centers for Medicare & Medicaid Services
Covered entities
Health information exchange

Textbooks: Berkowitz, E. N. (2011). Essentials of health care marketing (3rd ed.). Sudbury, MA: Jones & Bartlett Learning.
Solomon, M. R. (2013). Consumer behavior: Buying, having, and being (10th ed.). Upper Saddle River, NJ: FT Press/Pearson.
Thielst, C. B. (2013). Social media in healthcare: Connect, communicate, collaborate (2nd ed.). Chicago, IL: Health Administration Press.

Please write up 150 to 200 word count for questions 8 to 25; # 27 It's an essay (700 word count),Must choose 2 Health Care Products Advertisements .Your initial response should include detail that combines the textbook - Health Care Information Systems and with your personal experience/ knowledge. Cite/ References work. Do not plagiarize!

8. There are the four Ps in marketing referred to as the marketing mix, and they are the controllable variables that are used to pursue a desired level of sales and which are; production, price, place, and promotion. There are many variables that go into marketing. Things such as the needs vs the wants of the customer is one of those important variables. Most health care organizations have been categorized by a non market driven culture. The planning process for a non market drive culture such as health care starts with the defining the mission and goals, then moves onto a strategy and formulation, next is the implementation, and then finally the market. For example, the marketing to get consumers to sign up for insurance under the Affordable Care Act:

Production - HHS developed a site that would house health care insurance information and prices.

Price - This product is free for consumers to use. I believe all of the marketing inside the site is general and does not sway in any companies favor. Place - The Internet is the location for this product.

Promotion - EVERYWHERE! The Affordable Care Act was marketed in every avenue; on line, on television, social media and in health care facilities around the United States.

This was a major publicized product and it was done well - minus the website issues of course.

Can anyone give other examples of the 4P's?

9. Explain the difference between existing customers, target markets, and stakeholders for an acute care community hospital.

10. What makes a marketing campaign successful? What are some examples of successful, or unsuccessful, marketing campaigns in health care?

11. If you find you cannot afford to go to the doctors because of the cost, what are some other options available to the consumer, besides applying for state or federal programs?

12. What is the difference between a non market based approach vs market based approach?

13. You can save money by getting generics and has provided a list. But are generics really "the same thing"? If so, why are the brand name drugs so much more expensive?

14. If you get a prescription and find it costs too much, what are some of your options so that you can get the drug(s), other than applying for state or federal assistance programs?

15. Active assessment of the consumer's wants and needs through systematic information gathering prepares the business to offer the right product for their demographic, at the right price. Knowing the specific needs of the region or area and understanding the mentality of the consumer, allows the business to meet needs and stay ahead of the competition. Give an example of how a business markets based on demographics.

16. The Meaning of Marketing, discusses the four Ps in successful marketing. One of the key variables is place. In this context, place refers to how goods and services are made available to consumers. I like how the chapter gives the example that as few as 10 years ago, a physician chose his or her office location based on personal convenience. Today, the focus is on the consumer, and health care organizations are using this line of thinking when planning where they will provide their services.

17. As you read this chapter the one thing that is quite striking is that health care professionals often speak of the fact that what consumers want may not be what they need. A simple statement but so very true. What about those who are exposed to a vast number of people on a daily basis, but do not get a flu shot? Another area to look at would be antibiotics. Consumers get a sniffle, and they want an antibiotic. They do not need an antibiotic, and in fact, it may end up doing more harm than good as their body gets used to the medication. Today we know that antibiotics have been over prescribed for years and that is why our bodies do not respond as well as they should when we do take the antibiotics. A want and a need may be two different things. What are other examples of wants vs. needs?

18. Consumers want that "quick fix". What are other examples of quick fixes for medical issues?

19. What are the advantages and disadvantages in using social media?

20. Describes demographic variables that distinguish one consumer from another. The demographic categories include age, gender, family structure, social class and income, race and ethnicity, geography, and lifestyles. In my area, I see how organizations provide different products at their stores depending on geographic data. For example, a major grocery store chain, with several locations throughout my city, will stock certain food and household items based on geographic market research studies. I believe in the importance of this demographic variable because it helps supply the needs of a particular consumer. In fact, all of the demographic variables are important all businesses can meet the needs of their consumers.

21. What constitutes a consumer category?

22. What is the difference between a B2B and a B2C buyer? What are characteristics of each group of buyers?

23. Do you think the average consumer can easily navigate around this site and the links and understand what they read?

24. What is the purpose of monitoring consumer behavior? How are consumers monitored in a brick and mortar store and how are they monitored online?

25. Can anyone tell me (in general) the way the HMO, PPO and CDHP work? There are usually savings accounts that go with them. They are the health saving account, the health reimbursement account and the flexible spending account. Which goes with what plan, and how does it work?

26. Write a review of the two health care product advertisements in which you do the following:

• Describe the products (PRODUCTS MUST TARGET A SPECIFIC AGE GROUP OR OTHER SPECIFIC GROUP OF CONSUMERS).
• Describe the advertisement for the products.
• Does it target a specific age group? Indicate what information allowed you to make this conclusion.
• Based on the intended age group, is this advertisement effective? Explain.
• Does it target a specific ethnic group? Indicate what information allowed you to make this conclusion.
• Based on the intended ethnic group, is this advertisement effective? Explain Does this advertisement appeal to you as a consumer? Explain why or why not.