Improve deliveries and preempt competitiors

Reference no: EM13261791

KFC, the chicken people recently purchased two baked goods companies (one on the east coast, one on the west coast) in an effort to control costs, improve deliveries and preempt competitiors. this is an example of:

A. horizontal strategy

b. diversified strategy

c. concentric strategy

d. vertical/ backward integration strategy

Reference no: EM13261791

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