Impression in the consumers mind about the brand

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Question

Ads really have certain effects on younger people of all ages. One ad I've seen today would be about Teen vaping. Teen vaping has become so popular in our culture, but even middle school kids are doing it. I read an article about Middle Schools having issues with their student's vaping in the bathroom. This reflects our cultural value by proving that we may not have control over our kids as much as we think. While advertising reflects our society, it is also normalizing our values and behaviors. I believe that advertisements have many extrinsic values. Many of them are image, conformity or to fit in with other people's achievements . Advertising also impacts values. While it reflects society to a certain degree, it also has the effect of 'normalizing' values or behaviors. With the average American exposed to between 500 and 1,000 commercial messages a day, it wields considerable power over what we consider normal. Advertisements assist consumers in becoming acquainted with the product and the brand as a whole. Most advertisements do not make an instant purchase decision but leave an impression in the consumer's mind about the brand. This impact helps the consumer make better purchase decisions in the future.

Reference no: EM133989461

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