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Importance of forecasting to sales and pricing strategies

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Reference no: EM13918726

Your foray into becoming a successful consultant continues this week as you once again are expected to provide the board of directors a brief, 2 page word document/paper and accompanying visual (PowerPoint). This week's objective is for you to create an understanding of the importance of forecasting to the sales and pricing strategies of the company you have chosen, and also detail some drawbacks associated with these strategies, as they relate to your company.

The company is McKesson: www.mckesson.com

Reference no: EM13918726

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