Implications for the international business environment

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Reference no: EM13832468

1. How might managers interpret the potential for their product in a market that is, in absolute economic terms, large but, on a per capita basis, characterized by a majority of poor consumers?

2. In the event that the BRICs fail to meet projected performance, what would be some of the implications for the international business environment?

3. Compare and contrast the merits of GNI, Net National Product, and Your Better Life Index as indicators of economic performance in Brazil, Russia, China, and India.

Reference no: EM13832468

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