Reference no: EM132207471

ASSESSMENT 1 - REPORT

1. THE TASK

You have been appointed as a consultant to report directly to Ms.Mary Lee, Proprietor of Mary' s Aussie Adventures Tours. The companyconducts a number of different activities, including tours of the outback. The company's main clients are international tourists, particularlyAsians.

Mary's Aussie Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications &advertising material as well as doing the normal administrative tasks, and a team of tour guides.

Mary has identified severalcorporate communication & PRareas he believes need attention. These include:

• Preparing effective corporate communication literature
• Intercultural communication, particularly in relation to Chinese people
• Conflict management
• Developing an effective organizational"culture"
• Effective team communication
• Ethical issues in PR
• Roles of Corporate communications & PR writer

To improve corporate communication skills within the organization, Mary has asked you to advise her on the implementation of a training program for employees.

As the first step, you are to identify TWO areas of corporate communication& PR from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research based concepts and knowledge relevant to business communication.

This task is to be presented in the form of a business report, with an introduction, aims & objectives, timeline, information/analysis, tactics,conclusion and recommendations.

Yourreport must contain to a minimum of FIVE reference sources. Two of these must be academic journal referencessourced from the Elite's library resources (www.ee.edu.edu.au/library). Other appropriate referenceswould includeyour textbook (Argentis) and other PR Communication textbooks. If you use google or another search engine to find information, you should consider the issue of reliability.

NOTE: this is an academic exercise so you must useappropriate referencing techniques (Harvard format).

Length: About 3000 words including all appendices