Reference no: EM133109425 , Length: word count:2300

Project - Impact of social media marketing on brand awareness, brand image, and restaurant selection in young adults in Dubai.

Project Rationale (500 words):

Identify the problem and its relevance to your degree programme, describe the theories being used to examine this problem and outline the specific research context/identify the specific company and its remit.

Theory:

Dissertation scope (500 words): Specify of research aims, objectives and research questions.

The aim:

Objectives:

Research questions:

To be discussed with supervisor...

An indication of the research design (500 words): State governing research philosophy, detail data collection method, give sampling strategy and state analysis plan. Outline any ethical/ confidentiality considerations.

Research Philosophy:

Data Collection:

Critical Literature Review (500 words): A critical review of at least two academic journal articles with clear identification of link to chosen research project

Bibliography: List of 10 relevant and up-to-date journal articles, professional publications or policy documents that will be used in your literature review.

Project Plan/Constraints (300 words): Provide details of where you will be based during the dissertation process, identify the two draft chapters which you wish to submit and when you intend to submit these. If you are doing a company project please give details of which company and confirm your contact. If you have any particular constraints that you need to take into account then please detail these here.

Attachment:- Research Proposal Template.rar