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Illustrate what do you think disrupted mcdonald plans

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Q. When McDonald's Corp. reduced price of its Big Mac by 75% if customers also purchased French fries and a soft drink, Wall Street Journal reported that company was hoping novel promotion would revive its US sales growth. It didn't. Within two weeks sales had fallen. Using your knowledge of game theory, illustrate what do you think disrupted McDonald's plans?

Reference no: EM1371090

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