Reference no: EM133059917 , Length: word count:6000
IIBM7005 International Marketing - University of Wales Trinity Saint David
Level 7
Assignment - Launching in an overseas market
Learning Outcome 1: Critically compare and contrast the impact of cultural differences and similarities between nations in a marketing context.
Learning Outcome 2: Identify and critically reflect on the contemporary ethical and practical frameworks of marketing within a global context.
TASK DESCRIPTION
Identify a product or service in the portfolio of a selected Organisation OR the one you work for, that you consider should be launched in an overseas market. Using relevant information, metrics and models justify the importance of extending the specific product /service to the overseas market.
When evaluating the potential of the identified overseas market use available MACRO and MICRO information that the Organisation should be conscious of in the selected overseas market. In doing so you must present relevant data that supports your decision to select the overseas market which should include customer/market data, quantitative data such as revenue, profit and industry forecasts along with proposed market entry strategies and marketing strategies supported by a marketing mix that would be suitable to the chosen overseas market. Recommending control measures to evaluate the success of the market entry needs to be specified. Relevant theories of international marketing, market selection and positioning, should be considered.
GUIDELINES
1. The word count for all assignment 5000-6000 words
2. All references and citation shall use Harvard Referencing Style. You are expected to present your critical analysis and the decisions while referring to theoretical concepts utilized.
3. Students are required to conduct a thorough research using various research tools and relevant information search. Students are required to identify the issues or problems for which they must describe, analyze, and discuss in the assignment.
Attachment:- International Marketing.rar