Identify your target audience

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Reference no: EM133767211

Digital objectives

Question: Strategies to achieve the goals set - incorporate appropriate theories, frameworks and models, CSR/Ethical approaches - justify all choices at presentation

Identify your target audience - justify and incorporate appropriate models and theories.Develop and insert 3 personas into the portfolio
Outline key branding message and brand voice - offer a brief overview of the branding strategy. These ideas will be expanded during the presentation and incorporate the visual aspects in the portfolio. Include brand voice and a mood board.
Content strategy & channels. Tactics - justify all choices at presentation
Measuring results & KPIs - what metrics will be used and why
Make recommendations to grow the brand and contribute to reach, retention and the business into the longer term - again this section is brief but expanded in the presentation
Here we are adding the models and theories which we have covered in the class

Reference no: EM133767211

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