Reference no: EM132739929
Problem 1: Identify what is NOT a demographic variable?
a) Your client is single.
b) Your client is Irish.
c) Your client is 31 years old.
d) None of the above.
Problem 2: What are the 4 P's of the marketing mix?
a) Product, price, promotion, place
b) Product, price, plant, place
c) Person, product, promotion, price
d) Price, person, plan, product
Problem 3: Identify the "variable cost" in the following chocies.
a) Mortages
b) Wages of the employees
c) Electricity bill
d) Cost of raw materials based on the number of sales.