Identify two key selling points for the book consciencism

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Case Study: THE CRITICAL study of the philosophies of the past should lead to the study of modern theories, for these latter, born of the fire of contemporary struggles, are militant and alive. It is not only the study of philosophy which can become perverted. The study of history too can become warped. The colonized African student, whose roots in his own society are systematically starved of sustenance, is introduced to Greek and Roman history, the cradle history of modern Europe, and he is encouraged to treat this portion of the story of man together with the subsequent history of Europe as the only worthwhile portion. This history is anointed with a universalist flavouring which titillates the palate of certain African intellectuals so agreeably that they become alienated from their own immediate society. For the third category of the colonial student, it was especially impossible to read the works of Marx and Engels as desiccated abstract philosophies having no bearing on our colonial situation. During my stay in America the conviction wasfirmly created in me that a great deal in their thought could assist us in the fight against colonialism. I learnt to see philosophical systems in the context of the social milieu which produced them. I therefore learnt to look for social contention in philosophical systems. I am not saying, however, that this is the only way to look at philosophy. It is of course possible to see the history of philosophy in diverse ways, each way of seeing it being in fact an illumination of the type of problem dealt with in this branch of human thought... When philosophy is regarded in the light of a series of abstract systems, it can be said to concern itself with two fundamental questions: first, the question 'what there is'; second, the question how 'what there is' may be explained. The answer to the first question has a number of aspects. It lays down a minimum number of general ideas under which every item in the world can and must be brought. It does this without naming the items themselves, without furnishing us with an inventory, a rollcall of the items, the objects in the world. It specifies, not particular objects, but the basic types of objects... Let me illustrate my meaning with the following example Thales, the earliest known Western philosopher, held that everything was water. By this, he did not of course mean that everything was drinkable. That everything was directly water or constructible from water alone as raw material is in fact the heart of his epigram. Thales recognized just one basic type of substance. For another illustration let me use Berkeley, the man according to who's understanding the world consisted of spirits and their ideas. For Berkeley, every item in the world was either itself a spirit or some idea possessed by some spirit. It must be said in mitigation that neither Berkeley nor Thales robbed the world of a single item or object. The world was still full of athletes and grapes, bishops and apples. But, in both cases, minimal basic types were selected, and everything in the world was said to come under them either directly or by an analysis which reduced them to the basic types. That is, for Thales, everything was water or could be reduced to water; for Berkeley, everything was a spirit or idea or was reducible to spirit and ideas. By appeal to both venerable philosophers, I have sought to illustrate the character of answers to the first question of philosophy, the question 'what there is'. Thales's answer was water, Berkeley's answer was spirits and their ideas. In this first answer, philosophers in fact tackle the question of the origin of things. Thales traces this origin to water, Berkeley to spirits and their ideas. In effect, however, they both seek the origins of the varieties of object of the world in something which itself forms part of the world. There thus arises a supervening need to discourse about the possible origins of the cosmic raw material. It is thus that the requirement to explain the cosmic raw material comes to raise the second question of philosophy. There are two aspects to its answer. In its first aspect, the explanation offers an account of the origin of the cosmic raw material. If, as according to Thales, water was all that God needed when, on the eve of creation, he girded up his loins, then first of all, the answer to the second question offers an account of the origin of the cosmic raw material, in the present case, water. In its second aspect, it is an account of the extent of the cosmic raw material. It lets us know whether God, addressing himself to the task on the day of creation, can find that there is an economic shortage, that is to say, a shortage of raw material; it lets us know whether an error of costing can come to frustrate God's plan for universe-building. In the urgency of the second question of philosophy can be detected a certain anxiety about the Principle of Sufficient Reason. According to this principle, everything has an explanation why it is as it is, and not otherwise. Has the cosmic raw material a cause or explanation, or has it not? To deem it not to have one is to enter a plea of exception against the Principle of Sufficient Reason. Now the pressure to withhold a cause from the cosmic raw material - that which is the matrix of the universe, and from which springs everything else which there is or can be - takes its beginning from the fact that whatever cause is proposed for it must be vexed by persistent problems. According to the hypothesis that what we seek to explain is the basic raw material, any proposed cause for it can only itself arise from the basic raw material. Therefore, it must either be part of the basic raw material or be a product of it. If it is part of it, then the basic raw material is being said to be a cause of itself. If the cause is a product of the basic raw material, then an effect is being said paradoxically to cause its own cause! A circle of a very vicious kind is thus described. Furthermore, to say that 'what there is' is self-caused is, speaking without bias, to deny that it has a cause at all. In this, there is as broad a hint as one can desire that the question of the origin of 'what there is' has no affirmative answer. Nor indeed is the vicious circle the only tribulation which awaits an affirmative answer. If a cause is suggested for the cosmic raw material, this neurotic insistence on a cause will open up an infinite regress about the cause of the cause of the cosmic material, and so on. In sum, then, the denial that 'what there is' has a cause is a claim of an exception to the Principle of Sufficient Reason, or in tones of moderation, it is a caveat that this principle is only applicable inside the world, and not, from the outside, to the world. It applies only to transformations of the cosmic raw material, only to its products. To apply the law to the cosmic raw material is to fall into the maw of contradiction; even to say that it is its own cause, is to make a merely formal salutation to the principle, for there can be no scientific or significant difference between a thing being self-caused and its being uncaused. However, it is worthy of note how this second question of philosophy in its first aspect stands visa-vis theological beliefs. In this aspect, the question relates to the possible origin of the cosmic raw material; it relates, if you like, to its possible excuse from the Principle of Sufficient Reason. If this principle is thought to apply to it, if, that is to say, the cosmic raw material is conceived to have an origin, then one adopts a theist or a deist position. In either case one posits a force transcendent to the cosmic raw material, and which occasions it. One is a theist if one supposes that this transcendent force is nevertheless immanent after some fashion in what there is, continuing to affect it one way or another. If, on the other hand, one holds the force to be strictly transcendental, and excludes it from the world once made, then one is a deist. If, however, the Principle of Sufficient Reason is thought not to apply to what there is, and the world is thereby denied an outside, then one is an atheist. For this purpose, pantheism is but a kind of atheism. It is atheism using theological language. In the other aspect of philosophy's second question, the extent of the cosmic raw material is determined. The basic consideration is whether this raw material is finite or infinite. Here the driving interest is that the world should be permanent.

QUESTIONS

You have been selected as the publicist to launch a campaign to promote Nkrumah's book "Consciencism." To ensure success, you are planning a strategic retreat for your team at Afrikiko Waterfront at Akosombo to discuss a comprehensive Campaign process for the launch. Your brainstorming sessions must include.

Q1. A concept note summarising what Nkrumah said were the philosophical positions of Thales and Berkley versus his own understanding of the subject matter for your team to understand the assignment. The concept note must include a one sentence campaign message that could be used to promote the book.

Q2.

a) Identify two (2) key selling points for the book "Consciencism."

b) identify three (3) potential contexts in which the book "Consciencism" can be used, and why.

c) Target audience anticipated

d) Positioning strategy for the book "Consciencism."

e) Communication objectives for the campaign launch

Reference no: EM133412837

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