Identify the target market segments you have selected

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Reference no: EM133633770

Company - Off The Zone Sports

Section 1: Target Market Analysis

A. Identify the target market segments you have selected and justify the selection based on the nature of the chosen product/service. Utilize relevant segmentation bases/variables to help divide the market into specific segments.

B. Choose an undifferentiated/differentiated/concentrated strategy. Demonstrate why your choice is the most appropriate option.

Section 2: Marketing Objectives

Have at least one quantitative marketing objective for sales/market share and at least one qualitative marketing objective for creating brand awareness/changing attitudes toward the brand, etc. Justify the marketing objectives with valid reasons.

Examples:

A. Quantitative objective: To increase market share by 0.5% in 2025, supported by evidence from secondary research.

B. Qualitative objective: To change consumers' brand perception that Sunsilk is for women only, supported by evidence from a focus group study conducted by your team.

Requirement: Need target market analysis and marketing objectives for this company

Reference no: EM133633770

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