Reference no: EM131392623
Choose a sport organisation and then identify the 10 most important media 'channels' that this organisation has at its disposal to publicise and promote themselves and their activities, providing a brief justification for each.
Choose three media 'channels' from your list of ten and the provide a short best practice example that provides a guide to how the sport organisation you have chosen might use this media 'channel' to best effect. These best practice examples must not be from the organisation you chose and must be three separate organizations.
Must be short and meaningful with more info in short phrases, effective language demonstration and presentation required. Referencing - In-Text (e.g.Harvard, APA)
Tips:
The word 'channel' has been used here as it would be used in the communications or public relations literature. It is not a channel as we would know it in reference to a television station.
The choice of the sport organisation is to provide you with a reference point for the list of ten media 'channels', which suggests that some media 'channels' might be better than others given context, location and specific organisational features.
Each of the best practice examples should be approximately 150-200 words.
This assessment task is meant to simulate media management practice, whereby you, having recently been employed at an organisation, undertake an analysis of the media channels and then conduct a scoping exercise of the world's best sport organisations to develop ideas that you could adopt or adapt.
Organisation selected - Royal Challengers Sports Pvt. Ltd
Their 10 media channels (just example) that they use to publicise and promote themselves and their activities:
1. Broadcasting channels
2. Facebook
3. Twitter
4. Instagram
5. Press conference and press releases
6. Newspapers & magazines
7. Youtube channels
8. Website
9. Fan forums
10. Advertising
Brief justification of each
From that 3 have to be selected, and then provide a short best practice example (the example can be from any other organisation which use that medium effectively) that provides a guide to how the sport organisation you have chosen might use this media 'channel' to best effect.
3 best practice examples from three different organisations - must justify.
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