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Identify the criteria that you would use to choose programs

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Assume you are the marketing director for a stop-smoking campaign and that you have the budget to place 25 30-second television advertisements during prime-time programming in the next six months. Identify the criteria that you would use to choose among the prime-time television programs to air your advertisements. Then tell us which shows you would pick to run with your ads, and why you selected them based on your criteria

Reference no: EM131702272

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