Identify opportunities through a deeper understanding

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Reference no: EM133799335 , Length: word count:1500

Assessment Report

Purpose: The goal of this assignment is for you to gain a deep understanding of your target audience, which is the first step in human centred design, to identify a need gap in the market.

Topic: Identify opportunities through a deeper understanding of customers

Task Details:
In this assessment, students are required to identify a need gap in the market through a deeper understand of the given company's customers.

Given company: Starbucks Australia

The assessment includes:
A. Customer analysis (customer profile):
o Provide an empathetic understanding of target consumers, gaining a deeper insight into what they think & feel, see, hear, say & do, and their pain and gain, as evidenced by your research Get Your Assignments Done Now!
o Create a visual empathy map that summarizes insights extracted from above findings.
B. Company & Competitor analysis
o Identify and analyse the value that the company offers to customers.
o Identify and analyse the value that key competitorsicurrently offer and seek to offer to customers.
C. Opportunity
o Identify a need gap, i.e., an important marketing opportunity in which the company could

An Introduction or Conclusion is not required. Make sure to use headings and subheadings to identify each question.

Reference no: EM133799335

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