Identify key strategic issues facing the organisation

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Reference no: EM132021346 , Length: word count:4000

Assessment - Strategic Analysis Report

Instructions for assessment

The Strategic Report should strictly NOT exceed 3,000 words and demonstrate clear report style with relevant Harvard references. It is to be a unified whole that answers three questions (see below) focused on the selected organisation. Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

For the selected organisation, assume you are an outside consultancy reporting to the Chief Executive.

The Strategic Report should:-

1). Identify 3 key strategic issues facing the organisation with a clear explanation of why they are "strategic"

2). Analyse fully the resources and key capabilities of the organisation plus key factors that give the company its competitive advantage.

3). Assess the extent to which the organisation's competitive strategy addresses its strategic issues, and suggest improvements where they might be justified.

In this Strategic Report, high marks come from using strategic concepts and analysis from the module clearly applied to the organisation. Harvard referencing, a professional report style plus appropriate diagrams/tables are also required. Outline marking expectations are as follows:-

Q1: After a short introduction, we expect 3 key Strategic Issues with explanations and knowledge of why they are "strategic". The 3 environments (PESTLE, 5 Forces & internal) should be used as a guide.

Q2: We expect strong course knowledge, clear industry CSFs plus the organisation's resources & unique capabilities well analysed. Also how unique capabilities link to advantage & CSFs, and their Porter generic strategy.

Q3: We expect an evaluation of how their strategy addresses their issues using the three SAFe tests - plus how it might be improved. A short overall conclusion completes the report.

PRESENTATION: We expect a professional report with clear report style (not an essay) e.g. frontsheet, contents, clear sections, tables & diagrams and relevant Harvard referencing. The word count should not be exceeded by more than 10%.

Reference no: EM132021346

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Reviews

len2021346

6/18/2018 4:47:35 AM

You are required to re-work your original submission in line with the original assessment brief and criteria. Your re-submission must address the feedback comments provided by the marker on the original submission. You should provide a summary of the marker’s original feedback from your first submission together with a commentary [between 400 and 500 words) that explains how your revisions improve the original submission by addressing the original feedback. In brief your resit submission MUST include:- • A summary of the original feedback, • A reflective account [400-500 words] detailing how your revisions have addressed the feedback, and • The reworked assignment.

len2021346

6/18/2018 4:47:23 AM

Between you handing in your work and then receiving your feedback and marks within 20 days, there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below:- • Step 1 – The module and marking team meet to agree standards, expectations and how feedback will be provided. • Step 2 – A subject expert will mark your work using the criteria provided in the assessment brief. • Step 3 – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback • Step 4 – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair. • Step 5 – The Office process your mark & feedback & it is made available to you.

len2021346

6/18/2018 4:47:05 AM

There will be weekly references to the assessment task in seminars and weekly activities in those seminars will be helpful in creating “scaffolding” for eventual submission. An assessment worksheet will be provided in Wk4 to assist the development of ideas. The formative mini-casework in seminars will be of direct help in the application of relevant strategic tools. There will be regular Q&A sessions linked to the assessment report and in the final weeks of teaching there will be an opportunity to review and reflect upon work from previous cohorts.

len2021346

6/18/2018 4:46:54 AM

The module is assessed (100%) by an individual Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation. The subject of the report will be decided by the module convenor but students will be able to choose from a list of 6 varied examples. The task is briefed in Week 2 of the module and is due for submission in Week 12 by 2.00 pm on Monday 23rd.

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