Solution-Identify buying patterns of customers for

Identify buying patterns of customers for marketing purposes

Assignment Help Management Information Sys

Reference no: EM131391543

INFORMATION TECHNOLOGY

Please answer each question in paragraph form.

Explain the relationship between an organization's ability to effectively use information technology and its ability to meet its corporate strategic goals.

Explain why it is important for the IT professionals in the workplace to have business-related skills in addition to technical skills.

Data mining is a common practice used to help identify buying patterns of customers for marketing purposes. More recently, though, some companies have started gathering non-purchasing information in order to create profiles of people to sell to retailers. Do you think this practice is ethical? Should it be legal?

References

Laudon, K. C., & Laudon, J. P. (2016). Management information systems: Managing the digital firm [VitalSource Bookshelf version] (14th ed.). Retrieved from https://bookshelf.vitalsource.com/#/books/9780133898309/

Laurence, M. & Goujon, P. (2012, January). Identification and governance of emerging ethical issues in Information Systems: Empirical and theoretical presuppositions. Proceedings of the European Conference on Information Management & Evaluation, p. 195-202.

Reference no: EM131391543

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Identify buying patterns of customers for marketing purposes

Reference no: EM131391543

Reference no: EM131391543

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