Reference no: EM133930134 , Length: Word Count:2000

Social Marketing

Learning Outcome 1: Critically appreciate the importance of Social Marketing (SM) as an effective tool in improving society. This means also understanding its history and how it came to be considered a specialist field of marketing.

Learning Outcome 2: Critically appreciate the challenges addressed by SM locally and globally and the concepts and models it makes use of to make a difference in our societies

Learning Outcome 3: Use a range of key social marketing tools to help understand a problem and develop a strategy to change behaviour.

Introduction and your Task:

This assignment requires the student to identify a social marketing topic that (ideally) has been addressed in two separate SM projects (in one or more countries) and report about the difference of approaches (at least two approaches) and critically assess the reasons behind the difference and achieved outcomes.

The student will provide a list of recommendations for future workers on the selected topic.

In this assignment, the student should refer to the planning stages and contrast similarities and differences between the approaches. The report will have 3 broad sections. Get expert online assignment help in the Australia.

The first section will introduce the topic (give sources such as weblink). states why it was selected and introduces the selected planning stages for the exercise (e.g. Fouralts. NSMCs or Hasting's model), with justification

In the main section the student will report on each step of the SM planning stages.

In the last section, the conclusion and recommendation, the student will comment on the general picture of the addressed topic and provide recommendations about the way forward on how to maximise the effectiveness of the approach.

The report will have a reference section and. if needed, an appendix (e.g. for extra details). The total number of words. excluding references should not be more than 2000 words (with a maximum of 10% extra). The purpose is quality not quantity.

Your arguments should be supported by concepts/models from the course and illustrating them with examples. Critical reflections/evaluations (e.g. pros and cons analyses, ethical aspects etc.) attract higher points.

Further Directions
The report should be concise with minimum repetitions. It should be clearly organized (intro, main part and conclusion).

References to theory should be included, with definition of concepts, and fully Harvard referenced in the list of references.

The report should be up to 2000 words. All non-key, but helpful information (e.g. details of models or research findings) should be put in an Appendix section with numbers and titles and referred to in the text
List of references and contents of appendices are rte( included in the word count.
State the number of words for the report in the first page.

Marking criteria
The marking criteria for this assignment are:
Clear demonstration of use of social marketing concepts/theory. Good explanation of concepts/model used
Effective illustration of arguments with examples.
Demonstration of reflection and critical analysis
Coherent and logical structure and good use of language
Appropriate Harvard referencing