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UNDERSTANDING COGNITIVE PROCESSES
This project is designed to help you better understand and applying the affect and cognition constructs to a familiar purchase situation.
• Identify a recent purchase decision that you made.
• List the key knowledge, meanings and beliefs and cognitive processes about the product that occurred in this purchase situation.
• Describe the flow of reciprocal interactions between your stored knowledge and cognitive processes. Which had the greatest influence on your eventual purchase behavior?
• Describe how the environmental factors and your own behavior influenced these cognitive processes.
• Visualize the associative Network of Knowledge or Schema and show me how it goes together.
Number of pages: 1 (275 words)
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