Reference no: EM131860378

Assignment: Effective Consumer Relations

You are working as a manager in a local hospital. You received some patient satisfaction survey data, and you were asked to review the data and consider the impact on consumer relations.

Review the Patient SatisfactionSurvey below:

Hospital Patient Satisfaction Survey
Patient Satisfaction Indicator Current Performance Goal
Hospital cleanliness 8.2 > = 9.2
Overall patient satisfaction with doctors 7.6 > = 9.2
Average patient wait time 13 minutes < = 15 minutes
Overall patient satisfaction with hospital 9.7 > = 9.2

Complete the following prompts based on the chart provided above.

Patient Satisfaction Strength

• Identify a patient satisfactionindicator that could be considered a strength for the hospital based on its current performance and the hospital's goal.

• Identify a strategy the hospital could use so that this indicator remains a strength in patient satisfaction.

Patient Satisfaction Weakness

• Identify a patient satisfaction indicator that could be considered a weakness for the hospital based on its current performance and the hospital's goal.

• Identify a strategy the hospital could use so that this indicator does not remain a weakness in patient satisfaction.

Patient Satisfaction Opportunity

• Identify a patient satisfaction indicator that could be considered an opportunity for the hospital based on its current performance and the hospital's goal.

• Identify a strategy the hospital could use so that this indicator could transform into a strength in patient satisfaction.

Explain the importance of effective consumer relations in the health care industry.

• Consider the role data (e.g., surveys) plays in effective consumer relations.
• Consider the role communication plays in effective consumer relations.

Cite any peer-reviewed, scholarly, or similar references used to support your assignment