Identify a market segment the competitor has targeted

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Reference no: EM132719100 , Length: Word count: 250

Question 1: How Hilton is compared to Marriott how they would compete. Chose a product that each other compete. Describe the overall market (such as the hotel market or, more defined, resorts or B&B) and potential market segments therein. Identify a market segment the competitor has targeted and explain how the competitor has differentiated itself from its competitors to position itself in the market.

Question 2: What does this mean for your business?

Consider the following:

Question 3: What roles do product attributes and perceptions of attributes play in the positioning of a product?

Question 4: Can an attribute common to several competing brands contribute to a successful positioning strategy?

250 words

Reference no: EM132719100

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