Reference no: EM133512459 , Length: word count:1200

BUSINESS COMMUNICATIONS

Topic - The topic selected for the Communication Challenge is Mini TED Talk. TED stands for technology, entertainment, and design. It is a non-profit making organisation that spreads new ideas through different stories and influential talks.

Part I: This is where you write the plan for your target audience. What will you communicate to them?
• State your key message clearly.
o Do not "bury the headline"-the main point should be presented directly.
o Your key message must be clear and concise.

• Provide the necessary information and build credibility.
o Provide an appropriate amount of background information for the audience, given the type of communication.
o Get to the point without unnecessary verbiage.
o Build your position as an expert or trusted colleague.

• Present your key message with three or four supporting points or reasons.
o Supporting points should be appropriate for the context and needs of the audience.
o Reasons should be compelling and relevant.
o Research should be part of the support (5 sources)

• End your proposal with a clear call to action for your audience.
o Use strong verbs to start your call to action.
o Give your audience members a reason why they should take the desired action.
o Use words the provoke emotion or enthusiasm.

• Write professionally.
o Communication should be clear and concise.
o Communication should build logically.
o Sentences should flow smoothly, using appropriate transitions and varying sentence structure.
o Employ appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.).

• Demonstrate professional presence in your writing.
o Be authentic and genuine in your communication.
o Use the appropriate tone and vocabulary for your audience.
o Establish rapport to connect with your audience and grow the relationship.