Hypothetical budget, You will have hypothetical budget of

Hypothetical budget

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Reference no: EM134035445

Question

You will have a hypothetical budget of $1 million to work with. You are expected to "budget by principle", not to make detailed cost estimates of each cost component. You must include a "ballpark budget" that shows how you will allocate your funds across chosen elements of the IMC Mix based on their relative importance to your plan. Please include a pie chart to showcase how you will divide your budget across media choices. Then show your funds allocation within each element of the mix, again based on their relative importance to your plan. Please use online media kits, library references and your common sense as reference for budget numbers. Your report must include graphic interpretations (rough concept artwork) of creative executions for at least three of your key components. You will not be graded on the polish of your creative so use stick men or rough illustrations/artwork as needed.

Reference no: EM134035445

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