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Respond to the following (At least 250 words):
Yes, humor in advertising is risky. It can also be devastatingly effective. When done right, humor works -really, really well. Advertising is about getting attention. The best ways to get attention with advertising are with strong visuals, sex, powerful headlines and humor. However, it must be used correctly and there are definitely guidelines to follow. Let's take as an example - the PC/Mac ads with the nerdy older guy and the young sharp kid. Advertising humor works best with established and commonly purchased products. Humor in advertising works for business services (computers), familiar terms, and products we know. Unknown, risky, expensive or sensitive products are not normally suited for humor. Ad humor also needs to be well suited to its audience. If your customers don't get the joke, then the joke will be on you. A sophisticated audience will understand your irony, satire, and puns but a young audience may only understand slapstick comedy or a silly cartoon caricature. Ad humor can backfire. If you make a joke at the expense of any one group, you will surely alienate them. Everyone loved the "Where's the Beef" commercials done by Wendy's ---that is except for the senior citizens. The humor must also be product specific to have the brand remembered. Humor has a very short life.
Critically discuss trends of global acute and chronic health problems. Give an overview of the various historical and contemporary problems, issues and health hazards of Type II Diabetes.
Roe vs. Wade and other ongoing debates demonstrate that the question of the rights of the foetus vs. the rights of mothers is far from settled.
Both Allport and Murray emphasized the need for an interdisciplinary approach to the study of personality. What contributions to the understanding of personality can be made by disciplines such as literature, anthropology, history and mythology?
Discuss the importance of integrating technology into the career development process and name two types of technology that support this process.
Hello- I am looking for some examples -of negative and positive optimism on physical and psychological health for a woman executive - working in the corporatie world.
Compare and contrast the advantages and disadvantages of qualitative and quantitative research. Suppose you are to study police brutality, what methods of research
To understand the law and how it is applied in any given case, often is a question of understanding the underlying competing policies/interests at work.
Describe how multilateral environmental agreement (MEA) regimes develop over time.
With managed care, the charges that can be made for a particular condition are often predetermined and fixed; hospitals make or lose money depending on whether they are capable to treat the patient in the confines of predetermined payment.
What and how are the code of ethics violated by the people involved (engineers, management, local authority, government) in the valujet 592 case?
Adenosine triphosphate (ATP) is produced in greatest quantity during:
What judicial philosophy should guide the Supreme Court's exercise of judicial review? Should the Supreme Court's power of judicial review be strictly limited by a constitutional amendment?
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