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Consider the Kiwi Experience site in the context of Social CRM.
a. Identify the customer touch points.
b. Which of the elements of the SLATES model does this site contain?
c. Consider the SLATES model elements that this site does not contain. Which ones do you think might be appropriate?
d. Explain one way to implement each of the elements you identified in part c.
e. Describe how your recommended Social CRM capabilities would help to generate a trusted relationship.
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