How would you evaluate the effectiveness of the campaign

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Reference no: EM131553002

Respond to the following: Answer each discussion with a minimum of 300 words each or more with at least 2 references each. Thank you

1. Imagine that you have just launched a new educational campaign to promote increased levels of emergency preparedness among cities.

• How would you evaluate the effectiveness of the campaign?

• What data would you collect, what measures would you consider, and how would you interpret the results so they can be applied?

2. In order to understand the relative impact of an event, you need to understand how hazards and disasters are measured. There is a degree of relativity involved in making this assessment, so understanding the scales and their meaning is very important. Discuss these various scales and the identification of trends related to disasters.

Respond to the following:

• What are the general purposes of the disaster scales (tornado, hurricane, and earthquake) presented in Chapter 4 of your textbook?

• Does research suggest there is an increasing or decreasing trend in disasters, and specifically the severity of disasters? Support your answer.

Reference no: EM131553002

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