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How would you describe mcdonalds strategy

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Reference no: EM133297826

Question 1: Perform a SWOT analysis for McDonald's Franchise restaurants in the UAE.

Question 2: How would you describe McDonald's strategy?
if You are hired as a consultant by the local franchise, what would you advise them do to to strengthen their market position?

Question 3: What is McDonald's competitive advantage? Based on McDonald's different resources and capabilities, perform a VRIO analysis to determine the sustainability of competitive advantage.

Question 4: Perform a BCG Matrix ( cow ,star,dog)

Article - McDonald's in the UAE: A Growing Challenge of Defending Market Share

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The report focuses on assessing the strategies used by McDonald's, which are mentioned in the given case study.It has been found that the company holds a strong financial position in the market and even has some weaknesses as well.To understand the sustainability of their competitiveness, the VRIO framework has been used.

Reference no: EM133297826

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