Reference no: EM132282351
Beer Game Assignment
(maximum2 pages, double-spaced)
1) What are the benefits of communication
a. between levels (/retailer/OEM/warehouse/factory)?
b. within levels (logistics/planner) in the supply chain?
c. Specifically with the factory?
2) If you could change the structure of the network, assuming the rules on ordering, communication, and lead times are the same, how would you do it? Justify your answers.
3) Suppose you were faced with a competitor who
a) Offeredbetter lead times and your customers began defecting. How would you change the network rules, communications, etc., to respond given the continuing need to balance inventory and customer service?
b) Offeredlower prices and your customers began defecting. How would you change the network rules, communications, etc., to respond given the continuing need to balance inventory and customer service?
Describe a business process for recruiting students
: Explain how the process you describe in part d and the system you describe in part e reflect your competitive strategy.
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