Reference no: EM133875737 , Length: word count:1000
Innovation and Creativity in Business Analytics
Assessment - UX, CX and Ethical innovation case study
Task
This assessment is to be done individually
Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided
Assessment Description
In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected in either Appendix A or Appendix B below.
Assessment Instructions
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.
To do so, you will need to demonstrate:
How Design Thinking principles were applied in the development of your proposed innovation. This is to commence with accessing data from reputable data sources on the internet (such as kaggle.com) with infographics demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process. The use of this data is mandatory for demonstrating application of course concepts. Hire best assignment help & experienced tutors now!
Application of UX and CX principles during the development process. To apply these principles, there is a need to use the data you have accessed to identify your nominated persona(s) for your proposed innovation. There is then a need to explain how your proposed innovation will deliver against each of the stages of the customer journey for your nominated persona(s).
Acknowledgement and management of legal and ethical issues in the creation of your innovation.
Select a case study brief from either Appendix A or Appendix B (not both)
Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.
These steps include:
DISCOVER & DEFINE
Problem statement
Defining your target audience by applying data accessed from reputable data sources on the internet (such as kaggle.com)
Demonstrating how this data can be used as input to the "Empathise" or "Discovery"
stages of the Design Thinking process.
Applying user journey mapping and creating outcomes for your nominated persona(s)
DESIGN
Developing a Lo-fi design using wireframe(s)
TEST + ITERATE
Explaining how to capitalise on design failure through fast loop iterations
In evaluating your proposed innovation from a UX and CX perspective,
How feasible is the solution for implementation?
How well does the solution meet the needs of the end-user
Appendix A
Amazon Go -develop an app similar to Amazon Go that allows you to scan the products on your mobile while shopping and make the payment accordingly
Ideation - How innovative and creative is the solution?
Customer centric - How well does the solution meet the needs of the end user (UX), as identified by accessing third party data sets?
Feasibility - How feasible is the solution for implementation?
Expandability and scalability - What is the potential for the idea to become a business?
From an analytics perspective, consider what can be inferred from public and proprietary third party datasets.
To develop this design, there is a need to nominate a persona based on accessing third party data from sources such as kaggle.com. For example, this is the persona of Jenny Qi:
28 years old
Single
Comfortable with tech
Leads a busy life
In Jenny Qi's journey map, consider how Jenny Qi thinks and feels along each step of her customer journey, thereby emphasising with Jenny Qi.
Come up with ‘How Might We..." statements to address the pain points and areas of opportunity
that you've identified. Cluster the "How Might We's" into themes.
In developing your approach and deliverable, consider producing a Design Thinking canvas.
List any legal and ethical constraints that may impact on your innovation. This includes whether safe, private and secure operation has been considered in the design?
Appendix B
Design Your Room app - develop an app that allows you to design your room
Design an app that allows you to design your room for home or work. Please refer to YouTube link above.
You are required to apply the steps of Design Thinking to develop this technological product from conception to implementation, from a UX and CX perspective.
Success criteria include:
Ideation - How innovative and creative is the solution?
Customer centric - How well does the solution meet the needs of the end user (UX), as identified by accessing third party data sets?
Feasibility - How feasible is the solution for implementation?
Expandability and scalability - What is the potential for the idea to become a business? Hire best assignment help & experienced tutors now!
From an analytics perspective, consider what can be inferred from public and proprietary third party datasets.
To develop this design, there is a need to nominate a persona based on accessing third party
data from sources such as kaggle.com. For example, this is the persona of Peter Singh:
35 years old
Single/Suburban
Somewhat comfortable with tech
Concerned about how others view his home and work environment
In Peter's journey map, consider how Peter thinks and feels at each step in the journey, thereby emphasising with Peter.
Come up with ‘How Might We..." statements to address the pain points and areas of opportunity
that you've identified. Cluster the How Might We's into themes.
In developing your approach and deliverable, consider producing a Design Thinking canvas.
List any legal and ethical constraints that may impact on your innovation. This includes whether safe, private and secure operation has been considered in the design?