How to identify customer relationships with the organization

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Explain how to identify customer relationships with the organization. Companies that implement a CRM system adhere to a customer-centric focus or model. A customer-centric company focuses on learning the factors that build long-lasting relationships with valuable customers and then builds its system on what satisfies and retains those customers. Building relationships through CRM is a strategic process that focuses on learning, managing customer knowledge, and empowerment.

What is meant by knowledge management? Why is it so important in a CRM system?

Reference no: EM131267574

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