How the endorsement influenced your decision to buy product

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Reference no: EM132886225

PART 1: Read this article, "In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike)", on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product. In the discussion thread, describe the following:

The product and the celebrity endorsing it

How the endorsement influenced your decision to buy the product

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

Reference no: EM132886225

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