How the campaign used the elaboraiton likelihood model

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Reference no: EM132878016

Discussion 1: Matt Damon partened with Stella Artois to participate on a campaign that works to bring attention to one of the biggest problem many people on Earth are facing right now and that is the need of water. In the essay, it is important to explain how the campaign used the Elaboraiton Likelihood Model to attract the viewer through Peripheral cues and actually get them to engage with the video.

Attachment:- Matt Damon.zip

Reference no: EM132878016

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