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How social media play into the intent and the actual message

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Reference no: EM131190636

- This paper should be 1.5 pages (at least)
- DUE IN 2 HOURS
- APA formatting
- Answer the 6 questions below within the paper
- NO plagiarism

We're talking a lot about advertising and social media this week. Let's apply this directly to one of the successful ad campaigns mentioned below:

• ALS #IceBucketChallenge
• Always #LikeAGirl
• Coca-Cola #ShareaCoke
• IKEA bookbook video
• McDonald's Super Bowl 2015
• Taco Bell #OnlyInTheApp
• Virgin America Boo videos

In 1.5 pages (or more), please do the following:

- Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
- From there, look at what the ad actually says.
- Describe how social media plays into the intent and the actual message?
- What made it successful (or not successful)?
- What ideas and opinions do you have about the product or brand after reviewing the ad?
-What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Reference no: EM131190636

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