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How product pricing could help the marketer

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Reference no: EM133169084

Question - The marketer of a line of effective, but gentle grooming tools for dog owners has been advised to use the two-step flow of communication in promoting these products.

(a) Summarize what is meant by "the two-step flow of communication."

(b) Give some examples of individuals or companies who might be used in the first step of this two-step flow of communication.

(c) Describe how product pricing could help the marketer accomplish this promotional program.

Reference no: EM133169084

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