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How newspapers vary based on frequency of publication

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Questions

1. Explain how newspapers vary based on frequency of publication, format and size, and circulation.

2. Explain how newspaper readership is determined and measured and how readership differs from circulation.

3. What are the advantages of magazine advertising?

4. What is the greatest advantage of outdoor advertising? Of directory advertising?

5. How can radio be used most effectively, and what are the advantages and limitations of advertising on radio?

6. How can television be used most effectively, and what are the advantages and limitations of advertising on television?

7. What are trailers, and how are they used as an advertising form?

8. How can movie advertising be used most effectively, and what are its advantages and limitations?

9. What is a website, and how does it differ from other forms of advertising?

10. Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Why would that be?

Reference no: EM133443064

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