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A brand manager for ColPal Products must determine how much time to allocate between radio and television advertising during the next month. Market research has provided estimates of the audience exposure for each minute of advertising in each medium, which it would like to maximize. Costs per minute of advertising are also known, and the manager has a limited budget of $25,000. The manager has decided that because television ads have been found to be much more effective than radio ads, at least 70% of the time should be allocated to television. Suppose that we have the following data:
Type of Ad Exposure/Minute Cost/Minute
Radio 350 $ 400
TV 800 $2000'
c. Set up your linear program in Microsoft Excel. Solve it using the Solver add-in.
d. What is the optimal solution? Identify the number of desks to build and the total profit.
e. Which constraints use all of the available resources? Which constraints have resources remaining?
On Becca’s 1st birthday, a savings account was opened for her containing $10,000. By her 5th birthday, the account had grown to $13,500 and $1000 was added. By her 13th birthday the account had grown to $17,000 and $2000 was added. Use the time-weigh..
Suppose your expectations regarding the stock market are as follows: State of the Economy Probability HPR Boom 0.2 34% Normal growth 0.3 19 Recession 0.5 –14 Picture Use above equations to compute the mean and standard deviation of the HPR on stocks.
A pension fund manager expects that her fund will need to pay $2.5 million in benefits at the end of each of the next three years. If the fund values its liabilities using a 9% discount rate, what is the DURATION of this pension fund's liabilities (i..
In the last three years, Merry Theaters paid annual dividends of $0.32, $0.42, and $0.50 a share respectively. The company now predicts that it will keep the same dividend for the foreseeable future given that business has leveled off. Given the lack..
Which of the following is a disadvantage of a private placement when compared to other methods of selling new securities?
Ella Funt would like to set up her retirement account that will begin in 30 years. To play it safe, she wants to assume that she will live forever and she will withdraw $160,000 annually. Assuming her account will earn 10% interest during the next 30..
Leaf It To Us Corporation is considering an expansion project. The necessary equipment could be purchased for $22,287,200 and shipping and installation costs are another $14,220. The project will also require an initial $156,699 investment in net wor..
Imagine you are a Compensation Manager at a large service organization. Roughly 700 of your employees are paid the MWR (Minimum Wage Rate), which is presently $7.25 per hour. The CEO recently came to the CFO (your boss) in a highly excited state. Cha..
The Alphonse Company allocates overhead costs by machine hours. At the beginning of the year the company expects fixed overhead costs to be $60,000 and variable overhead costs to be $80,000. The expected machine hours are 6,000 and the expected direc..
The following data give the starting salary for students who recently graduated from a local university and accepted jobs soon after graduation. What does the model say about the starting salary for a business major compared to a non business major? ..
The Company issued a $1,000 par value, 6% coupon, 5 year bond. The interest is paid semiannually and the market is currently requiring 5% on this risk level bond. What is the current value of the bond?
Net Asset value (LO2, CFA2) The World income Appreciation Found has current assets with a market value of $8.5 million shares outstanding. What is the net asset value (NAV) for this mutual fund?
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