How motivated do you think the vp of sales - marketing

Assignment Help Other Subject
Reference no: EM133219823

CASE 1 - In January 2021, a top Canadian News Network anchor, Elizabeth Maverick, received a phone call from the network's Human Resources department. She was informed that an independent investigation was being conducted into her, following an internal complaint sent two months earlier. Elizabeth was shocked and confused. Did she say anything offensive? Did she behave inappropriately toward a colleague?

A few months earlier, another woman news anchor was fired from a competing network after allegations of abusive workplace behaviors, but the details have never been released. Rumor has it that her male co-anchor was targeted by the same allegations, but that nothing came of it. He is still on air.

The investigator in Elizabeth's case refused to tell Elizabeth what the investigation was about, on the grounds that they still had to meet with other people. Elizabeth would have to wait 51 days, until March, to find out what she was being accused of. "It was a word I had said to a junior employee during the coverage of the last election night, in relation to a text they had written for me to read on air, and they clearly took my comments out of context," she said. "It was election night, the pressure was high. Some of the more junior staff responsible for writing my texts and summarizing the information were working their first election night and clearly not ready yet. I had to be firm and directive for the work to be up to the network's standards, and my own. Election nights are the Olympics of a news anchor's career. They only happen every so often and the scrutiny is heightened. Other anchors that night acted the same way." Elizabeth later said she felt humiliated by the process with the investigator. "I had an explanation for each allegation. I was accused of things that I myself had been a victim of at the start of my career, such as being denigrated on personal issues and looks, things that I would never have said."

Elizabeth admitted that she sometimes can be impatient and demanding with her team, especially on special reporting nights. "A newsroom is not a library. I'm no different from any of the other news anchors, far from it. I've come this far in my career because I've always been rigorous. I'm not a torturer. I am difficult, I am demanding, I am passionate and I have high standards. I probably do not think enough all the time and I am very direct, but I do not insult anyone, I do not curse at anyone. It is never personal; it is always about the rigor and quality of the work."

The Director-General of Information for the network refused to clarify the allegations against Ms. Maverick and limited herself to saying that it was "inappropriate behavior." "In 2021, there are behaviors that were accepted in another era that are no longer accepted," she added. Two of the employees present that evening mentioned that they had also worked with another anchor, Mr. Neil Helm, and that "while he is also demanding, direct, rigorous, and sometimes impatient to the point of raising his voice quite frequently over the years, he is a team player and a leader. He acts out because he cares about the quality of the work so much."

The Union of Workers has confirmed that a grievance has been filed regarding the sanction imposed on Ms. Maverick. "What the employer alleges to justify the sanction does not make sense, it is exaggerated for someone who had no blemish on her file after more than 30 years working for the network," said union the union president. According to the information he had received, Ms. Maverick was never told of what offensive or hurtful things she may have done or said.

Despite Elizabeth's never being given information about the exact allegations, she was suspended without pay or benefits and asked to publicly apologize. Ultimately, she left the network. This was originally described as a retirement rather than a firing, until she spoke out to give her version of events.

A lot has been written about the situation above. On one side, some are saying that times have changed and that what used to be tolerated in the workplace is simply not acceptable anymore. On the other side, others are saying that sexism is playing a role here.

A. What attribution biases can you see at play in this case? Again, cite evidence from the case to support your claim.

B. Discuss two perceptual biases or heuristics that you see in this case. Support your argument with concrete examples from the text.

C. Do you think that Elizabeth Maverick was treated fairly (or justly-the two are synonyms here)? Why or why not?

CASE 2 - The CEO of Sweets & Treats had recently noticed that they were losing market share to their competitors. She concluded that the main problem was the plastic packaging on their candies and chocolate bars, which was environmentally unfriendly. She called together her executive team and told them that they needed to figure out a way to make their packaging more environmentally friendly. Otherwise, their loss of market share would put them out of business.

The VP of Operations commented that Sweets & Treats was only doing what 90% of other companies were doing and that he was unconvinced that plastic packaging was the problem.

At that point, the CEO pointed to the results of a recent focus group that had been conducted with millennials. She said that all she could remember was one vocal person who could not stop talking about how their packaging was polluting the world's oceans and killing the fish.

The VP Sales & Marketing then forcefully suggested they use recycled plastic instead of new materials to make their packaging and try to market this as reducing the overall carbon footprint of the company. He argued that this would be enough to recover their lost market share, even if it didn't really reduce the amount of plastic in the ocean. Everyone else was quiet and no one contradicted him.

The VP of Operations wanted to say that he thought they needed to change their products, not their packaging, but he looked around the room and no one else seemed to want to consider any other options. So, he kept quiet too.

"Well, it's settled then," the CEO said. "We all agree. Changing product packaging should be good enough to recover our market share and that's what we need to do at this point. I trust you will all do your best to help make this happen."

A. Please describe two factors that contributed to the team's dysfunctional decision making process. What would you do to decrease the dysfunction in the team's decision-making?

B. How motivated do you think the VP of Sales & Marketing will be to change product packaging? Use expectancy theory in your answers. Describe each step of the model, and how it applies to the situation in question.

C. How motivated do you think the VP of Operations will be to change product packaging? Use expectancy theory in your answer. Describe each step of the model, and how it applies to the situation in question.

Reference no: EM133219823

Questions Cloud

Prepare the report for management : Prepare the report for management analyzing the return on the investment for this system over a five-year period using the following capital budgeting models
What type of points to write about : What type of points to write about and how this would be constructed
Developed into arguments of their own : Developed into arguments of their own. List 4-5 topics that the speaker mentions that would be good topics for an argumentative essay
What are the several ways of dealing with missing data : What are the several ways of dealing with missing data? What are the objectives of a professional marketing research report
How motivated do you think the vp of sales - marketing : How motivated do you think the VP of Sales & Marketing will be to change product packaging? Use expectancy theory in your answers
How would the story be different if gregor : How would the story be different if Gregor from Metamorphosis had been transformed into a different less repulsive animals? What if only his gender changed
How do you describe operations management : Explain (based on your own understanding and not straight from the module) what is the meaning of Operations Management?
Define the rahimafrooz accumulators ltd profile : Define the Rahimafrooz Accumulators Ltd profile or background with a vision mission and goals
What are the different forecasting models : Question - What are the different forecasting models in the production process, and what are the reasons for choosing one over the other

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd