Reference no: EM131586999

Discussion

1. MasterCard managers are motivated to increase (1) the number of individuals who have and use a MasterCard credit card, (2) the number of banks and other clents who issue MasterCards to customers and/or employees, and (3) the number of locations that accept MasterCard payments. Discuss how MasterCard could use its data warehouse to help it expand each of these customer bases.

2. MasterCard makes its analytics tools available to all of its member banks and other issuers. It knows that getting its clients to use these
tools can be critical to keeping them as loyal customers. Discuss the steps that MasterCard can take to promote greater use of its BI and
reporting tools by its clients. Who do you think larger or smaller clients will benefit most from MasterCard's analytics tools? Why?

3. Do some Internet research to identify examples of "tap & go" applications. What are some typical types of "tap & go" payment
applications and what growth trends are expected? Do you think that there are limits to the types of applications that "tap & go" payments
can be used for? Why or why not?

4. Do some research on the extent to which MasterCard's PayPass digital wallet is being embraced as a payment mechanism for online purchases. What are the advantages and disadvantages of digital wallets such as PayPass? What can MasterCard do to encourage online merchants to accept PayPass digital wallet payments?

5. Supporting mobility and smartphone apps is important to MasterCard. What challenges does MasterCard face in rolling out smartphone
payment systems? Which of these do you think will be most difficult to address? Why?

Your case study will be assessed as follows:

• Clarity: Are major points clearly presented? Does the writer present a coherent and succinct argument?

• Completeness: Are any points missing? Does the writing accomplish each task set forth in the assignment?

• Thoroughness: Are all major points illustrated adequately? Are there parts that need more explanation or evidence?

• Organization: Are the main points in the right order? Are there any overlapped or repeated points? Are there any irrelevant detail?

• Language: Are there problems with grammar, spelling, and punctuation? Are the sentences overly-complex? Choppy? Are the tone and word choice appropriate?

• Readability: Does the writer assume too much from the audience? Too little? Is the handwriting legible or font readable?

Attachment:- Case.rar