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How market basket analysis is used by companies

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Reference no: EM132235437

Question: Please provide an example of how market basket analysis is used by companies and discuss market basket analysis. What is the value of it? How does it relate to Big Data?

• Your answer must be substantive, which usually requires 300 words

• Your answer must be well written and well organized

• Your answer must include one properly formatted APA in-text citation to a scholarly reference. The full reference must be provided at the end of your answer with a link if one is available.

Please read the following chapters from your textbook (Fraser, J., Simkins, B., & Narvaez, K. (2014). Implementing enterprise risk management: Case studies and best practices. John Wiley & Sons.)

Read the following chapters from your book

• Chapter 26: "Bim Consultants Inc."

• Chapter 27: "Nerds Galore"

• Chapter 28: "The Reluctant General Counsel"

• Chapter 29: "Transforming Risk Management at Akawini Copper""

• Listen to Week 6 lecture

Complete the following no later than end of day Monday Feb 18

Provide a brief summary of each of the four case studies by discussing for each case what was the challenge presented and some strengths and weakness in the risk management approaches. Conclude your discussion, based on the case study from chapter 29 "Transforming Risk Management at Akawini Copper", by providing your thoughts on risk management transformations, specifically discussing how we can monitor risk transformation progress and performance.

Reference no: EM132235437

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