Reference no: EM132109543

Question: Analyze a recent purchase you made of a durable good (durable goods are goods that don't wear out quickly or those that have a lifespan of more than three years - computers, cars, mobile phones, kitchen appliances, etc.)

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

Base your review on the following six steps in the consumer decision process:

1. Problem recognition

2. Information search

3. Alternative evaluation

4. Purchase

5. Use

6. Evaluation

Answer the following questions in your paper:

• How many of these stages did you go through?

• Which stage(s) in the purchasing process was/were most important to you?

• If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?

• What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?

Format your paper consistent with APA guidelines.