How information resources may be used to gain advantage

Reference no: EM132322590

Queston 1: Apply the resource-based view to Zipcar's business model to show how information resources may be used to gain and sustain competitive advantage.

Question 2: Discuss the synergy between the business strategy of Zipcar and information technology.

Question 3: What network effects are part of Zipcar's strategy? How do they add value?

Question 4: As the CEO of Zipcar, what is your most threatening competition? What would you do to sustain a competitive advantage?

Textbook: Managing and Using Information Systems (By Keri E. Pearlson, Carol S. Saunders, and Dennis F. Galletta)

Reference no: EM132322590

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