How important is branding or brand image for marketers

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Reference no: EM133539108

Assignment

Question I

Identify and analyze two issues (either benefits, problems, or a combination of the two) associated with he 2004 establishment of the DNI position. Within your initial posting you will need to support your agreement through the use of outside research thereby practicing information literacy and academic rigor

Question II

We probe into the views, feelings, and language people use to express themselves. By applying specific behavior modification techniques, such as, Rational Emotive Therapy and Imagery, athletes/performers can learn to apply useful and healthy auto-suggestions, or self-talk.

After completing all assigned readings and lecture notes:

Identify a performance situation and create a performance routine designed to prepare the athlete for the psychological and physical challenges they are about to face: Include in your pre-performance routine:

1. The use of Imagery
2. Self-talk
3. Detachment
4. Also include auto-suggestions for a successful performance and for a failed performance

Question III

What are three types of opportunities of diversification or vertical integration? Give an example of each from three separate companies you have researched (city of Elizabeth city electric company)

Question IV

Branding has been a heavy marketing focus in recent years. As you shop for products, branding can influence your shopping behavior. You may recognize a familiar brand that is known for its quality. Other times, you may recognize a brand that is more environmentally conscious. Branding can help you to decide which product to buy in a competitive market.

Research

Do some research on branding as well as marketing channels. Consider the relationship between these two as you reflect on the following questions.

Discuss

1. How important is branding or brand image for marketers?

2. Marketers have many channels to consider as they decide on placement. Should channel images be consistent with brand images? Why or why not?

3. What type of effect has online availability had on branding?

Reference no: EM133539108

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