How health care marketing similar to marketing other product

Assignment Help Other Subject
Reference no: EM131073966

A large academic medical center was interviewing candidates for the position of marketing director. One interviewee was a vice president of marketing for a large consumer food product firm. During the interview, the interviewee was asked what skills he had for the position. He responded, "I've sold products all my life and have been successful. Marketing a food product is no different than marketing a hotel, airline, or hospital."

(a) Is this view naive? Why or why not?

(b) How is health care marketing similar to marketing other products or services?

(c) How is it different?

Reference no: EM131073966

Questions Cloud

Question regarding the market required yield to maturity : 1. The Saleemi Corporation's $1,000 bonds pay 9 percent interest annually and have 13 year until maturity. You can purchase the bond $895. What is the yield to maturity on this bond?Should you purchase the bond if the yield to maturity on a compa..
Target market-what is optimal price and associated profit : Also, assume that the “target market” has 1 Household and 1 Graphic Designer (a simple way of representing equal proportions of each type of customer). The marginal cost of production is $0. If Adobe sells only to Graphic Designers, what is the optim..
How serious is violence as a modern health concern : What are the differences between conventional, complementary and alternative health care? Give some examples of each type. How serious is violence as a modern health concern
Kinds of transistor circuits amplifying and switching : 1. The bridge rectifier is similar to a full-wave rectifier .because it produces a full-wave output voltage.
How health care marketing similar to marketing other product : A large academic medical center was interviewing candidates for the position of marketing director. How is health care marketing similar to marketing other products or services
An indifference curve involving two goods identifies : An indifference curve involving two goods identifies the:
Practice set-equity distribution policy : Assume the stockholders of EX stock are in the 28 percent tax bracket. The closing price of the stock today was $67.18. The firm pays a quarterly dividend of $1.65 per share. What is the expected opening price of the stock tomorrow if tomorrow is ..
An indifference curve involving two goods identifies : An indifference curve involving two goods identifies the:
What do you believe the study was addressing : What was the name of the experiment that you participated in? What do you believe the study was addressing? How did you feel when you were completing the research?

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd