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This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.
Topic 1:
Over the years, many famous brands have been repositioned. Some include KFC, Friendly's, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?
Topic 2:
Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.
Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business.
You can access the KU Library in the home area of the course. Be ready to critique the article and discuss what other small to medium size businesses can learn from these strategies identified.
Discuss several elements of lifestyle that could delay the onset of dementia in the elderly. Describe three ways the elderly can maintain cognitive functioning
Would Charles Renford be in his rights to discipline Darlene Lambert for insubordination? Must he order Frank and Alice to stop smoking in their office altogether, or is Darlene oversensitive?
Wellness is best described as
How is this type of architecture classified?
How would you describe Hewlett Packard on each of the basic design dimensions? For example, is it a very formal organization or an informal organization? Why?
Which of the following psychoactive drugs produces the quickest and most powerful rush of euphoria?
Using Hofstede's dimensions, how do values associated with indulgence differ between your country of origin and your chosen country? How are these differences relevant to T&H?
Which of the following illustrates the operation of group think?
The U. S. Border Patrol has been accused of using racial profiling in its decisions about whom to select for questioning in border regions. People who “look Mexican” have been stopped and questioned under suspicion of being illegal immigrants.
Top service companies are "customer obsessed." They have a clear sense of their target customers and their needs. Their management looks not only at financial performance on a monthly basis
Select one of the composers and describe why you wish him to write "birthday present" music. Describe why other two composers were eventually not selected.
Complete a Web search and find a visual that you believe is misleading or distorted (e.g., graphs, charts, etc.). Post the link to the visual you found and discuss how the visual appears to be distorted or misleading. words-150
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