How fear of losing market share affect strategic planning

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Reference no: EM132575629

Question: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

Problems with Strategic Planning

After reading the article "UPS holiday season fiasco: a failure of strategic planning," describe where the problem was with UPS' and FedEx's strategic planning. How did the fear of losing market share affect their strategic planning? What are potential solutions? Respond to at least two of your classmates' posts.

Reference no: EM132575629

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