How does your brand provide psychological satisfaction

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Assignment:

1. Select a brand of your choosing and with which you have personal experience. What are the benefits to you of your brand and, specifically, how does your brand provide 'psychological satisfaction'?

2. Proctor and Gamble has long been perceived as a "branding machine." The company has dozens of brands that have been highly successful over the years, e.g., Tide Liquid, Crest Toothpaste, Bounty, and Gillette, to name a few. How does P&G create brand resonance in the minds of consumers?

Reference no: EM133514699

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