How does what i provide differ from my competitors

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Question: "A customer calls L.L. Bean about a favorite jacket he purchased more than 10 years ago and has recently lost. In a matter of minutes, the sales agent identifies the old jacket, locates a replacement model in the current catalog, suggests a matching size and color, and orders the jacket. The replacement jacket arrives three days later."Peter Kolesar, Garrett van Rysin, and Wayne Cutler, "Creating Customer Value through Industrialized Intimacy," Strategy + Business, July 1, 1998, accessed October 7, 2011. How has L.L. Bean added to the customer's perception of value? Get Expert Academic Guidance Now!

When thinking about customer value, you should plan to address three questions: (a) What do my customers truly value? (b) What do I provide? and (c) How does what I provide differ from my competitors? Select a small business you are familiar with in your local area and write an assessment on how you think that small business management would answer each question. (Small Business is a mom-and-pop dinner called Mama's Daughters)

Reference no: EM133824729

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