How does a company generate network effects

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Reference no: EM134004009

Assignment:

A fierce competition is unfolding in the realm of short-form video content, with TikTok, YouTube Shorts, and Instagram Reels vying for dominance. Who will emerge victorious in this battle? Although TikTok currently holds the lead, the question remains whether it can maintain its position in the long run.

Address these questions: Has TikTok successfully established dominance in this segment? With its current position, can it sustain its dominance, or will it eventually relinquish its position? Furthermore, how does a company generate network effects? These effects do not materialize automatically, so how did TikTok initiate them? To answer these questions, conducting research on TikTok's strategies would be beneficial.

Reference no: EM134004009

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