Reference no: EM131936254
Assessment : IT Portfolio Theory
Purpose
This is an individual assignment, which requires you to develop an understanding of how information and IT can generate business value and improve a business’s overall competitiveness, and then produce a 1500-word report on your findings.
Instructions
First read the case titled: Predicting consumer tastes with big data at Gap. The assigned case study will be used for assignment 2 as well.
Develop responses to the following questions:
Task 1:
1a. Identify various IT assets and their business value returns mentioned in the case study using the IT Portfolio theory.
1b. To what extent does this organisation have an IT portfolio which provides a balanced view of value, risk and return?
Task 2:
2a. Based on the Resource based view of the firm (RBV), develop a list of resources and capabilities that the organisation has access to.
2b. How do you think that resources and capabilities add value and rarity for Gap?
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